advances made in technology and workflows, it’s time to once again survey the industry for updates on the use of technology. Findings from past surveys have led to greater agency involvement in ACORD standards development, better dialogue between agents, their carriers and vendors, the Real Time Campaign and a unified approach to technology. It led to doubling of activity for such things as Real Time Rating and Inquiry, Personal Downloads, and Commercial Downloads.

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“This year, we want everyone —
CSRs, producers, systems staff, prin-
cipals — to take the survey and make
their voices heard,” said Lisa Goth, vice
president of Charles P. Leach Agency
and head of the AUGIE Survey com-
mittee. “Everyone who is involved
with selling or servicing customers has
a vital role to play in the industry and
in this survey. Everyone who writes in-
surance, supports the industry and de-
velops products is needed. We want to
hear from each and every one of you
so go out today to augiesurvey.artizan.
com and let your voice be heard.”
To make that even easier this year,
ACORD reduced the number of ques-
tions that will be presented based on
one’s role. “If you’re a CSR, you won’t
see the same questions as a manager
person since your roles are different.
We know you’re busy and don’t want
to waste your time with questions that
don’t have anything to do with you or
your role so the AUGIE survey is now
interactive and intelligent. It conforms
to you,” said Goth.

The online survey will be available
from Feb. 16, 2010, to April 15, 2010,
and will take approximately 15 min-
utes to complete. “You will have the
ability to stop and resume the survey.
We know everyone is busy and gets in-
terrupted so now you can handle that
important call or put the kids to bed,
log back into the system using a user-
name and password that is created
when you begin taking the survey at
augiesurvey.artizan.com, and pick up
where you left off,” said Goth.

The results will be released at this year’s ACORD LOMA Insurance Systems Forum on May 24 in Las Vegas.

ACORD (Association for Cooperative Operations Research and Development) is a global, nonprofit standards development organization serving the insurance industry and related financial services industries. ACORD’s mission is to facilitate the development of open consensus data standards and standard forms.

ACORD members include hundreds of insurance and reinsurance companies, agents and brokers, software providers, and industry associations worldwide. ACORD works with these organizations towards a goal of improved data communication across diverse platforms through implementation of standards. ACORD maintains offices in New York and London.

THE INSURANCE RECORD • MARCH 11, 2010 21